Web Architecture & Interface Design
I'm Fred Tranfield, a freelance Web Architect and User Interface Designer (among other things).
I have over 12 years experience with web technologies and I specialize in user friendly Interface Designs by utilizing the principles of KISS (keep it serenely simple) and the latest proven technologies like XHTML, CSS, and Javascript.
Feel free to email me or call, 310.922.6368, for information and estimates.
-
Services/Skills
What I Offer
User Friendly Interface Design
Great user design interfaces are easy for the average person to use. It's that simple.For almost 20 years my role as a technologist has been to foster bridging the gaps between what I call "engineer/programming thinking" and "user thinking." Engineers and programmers, while they may be brilliant, do not usually grasp how their end users see things.
I put users first and use the technology to support them. When designing an interface I'm constantly considering and reconsidering how users are seeing and using the site. With the latest developments in Javascript managing sites can be easy and completely WYSIWYG (What You See Is What You Get).
Development
I specialize in XHTML, CSS, Javascript (AJAX) web programming with optimized PHP/MySQL scripting/database back-ends. This means I am comfortable coding content management systems (CMS) from scratch for high-end sites or, for lower budgets, integrating and customizing Open Source CMS packaged software like Drupal or Joomla to build cost effective sites. For e-commerce I integrate robust and free e-commerce packages like ZenCart or Ubercart.
For multimedia presentations I may use Flash or, for more user-manageable sites, people often prefer AJAX.
Promotional Strategies
The most important factors to promoting your site is that the content is enjoyable and easy to navigate. The strategies I employ to help promote a site depending highly on the target audience. Appealing content can be accomplished with many different tools from sophisticated blogs, community forums, and photo galleries to simple one liner news feeds (RSS feeds) promoting fresh and interesting content that will keep visitors coming back for more (called traffic conversion in the industry).
SEO (search engine optimization) is the common method used now to help promote your site in search engines. Utilizing free tools like GoogleAnalytics for providing feedback I continually refine your site's keywords to keep your site well profiled.
-
Projects
Portfolio Samples
-
John Duckworth - Artist
Goal:
(Under Construction)
Custom CMS for the visual artist John Duckworth. He wanted a slick and easy interface for keeping his galleries up to date as well as an elegant front end.Technologies:
PHP, MySQL, jQuery -
MovingVentures School
GOAL:
Web site for a non-profit somatic healing and training school. Includes a custom PHP/MySQL CMS for the workshop listings. I've coded and designed the whole site from scratch.Technologies:
PHP, MySQL, AJAX, Flash, Drupal, ZenCart, Coppermine, Orca Search, and phpBB. -
Me (I'm a yoga teacher)
Goal:
Build a Japanese/English site, with a nifty yoga pose dictionary to promote my yoga teaching.Technologies:
PHP, MySQL, AJAX, Flash. -
Focus Psychological & Educational Services
-
Young Musicians Foundation
Goal:
Upgraded the (seriously) outdated code to be more efficient (table-less). I am slowly rebuilding the site in keeping with their budget and developing SEO as well as it's ranking profile.Technologies:
CSS, PHP, and Javascript.
-
-
Clients
Clients - Past
I've been involved in technology and web development/architecture with many companies, big and small and from industries as varied as holistic healing to toy stores, for 20 years now. In addition to those companies profiled on my portfolio page here is a short list of other clients I've had management roles with:
Past Clients...
- Esalen Institute :: Holistic Healing Center - Web Manager/Architect
- Shiva Rea :: Yoga Teacher - Developed Original Web Site
- Gaim :: Retail Lifestyle Catalog - Database Architecture
- Amden Corporation :: Cybersonic Toothbrush creator/retailer - Database Architecture
- Movinground :: Personal Dancing Promotion - Web Developer
- United Pacific Distributors :: Wholesale Toy Distributor - Database Architecture